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Why Search for a Realtor,
Anyway?
continued
Shopping for an Agent
Your first step
should be to shop for a Realtor, not to shop for property.
Shop for a Realtor the way you would shop for a good
attorney, accountant, mechanic, plumber, doctor, financial
advisor, or other professional.
Now that we have the
Internet, you have more information at your fingertips
than buyers from the past. The web is a good place
to start. There are lots of directories that list
agents, plus search engines, too. Peruse the sites.
If an agent has lots of information on their site and
seems genuinely concerned about informing homebuyers,
that's probably a better choice than someone whose web
site only talks about how good they are.
The client should be
the focus, not the agent. At the same time, agents
have to market themselves -- or else you won't notice
them.
If Automobiles were
Houses
Imagine that automobiles are sold like real
estate, with no more car lots or dealerships. Both new and used cars
are just parked on the street. So if you want
a Ford, there are no more Ford dealerships. No more Lexus dealerships or any other kind of dealerships, either. If
you want to look for a car on your own, you just drive around and see what you can
find. Even then, you can only look at the outside, because you don't have the keys.
There
are some people that have the keys. They also have a
computer that tells them where all the cars are parked,
what model and year they are, what size engine they have,
and how many miles are on the odometer. They get
paid a commission for selling the cars.
Some
of these commissioned agents just sit around and look at
the computer, waiting for the phone to ring. Some of
them go out and locate the new cars, physically inspect
the interior and exterior, and flip on the ignition to
listen to the sound of the engine. They are
interested in finding the best cars so their customers
refer future clients to them.
Who would you rather
call?
copyright 2006 by Terry
Light and RealEstate ABC, revised 2002 |