Home Selling Articles & Advice

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Getting Your House Ready to Sell
   Disconnect Your Emotions
   Make Your House "Anonymous"
   The First Step - Removing Clutter
     The Most Important Room in the House
     The Rest of the House
   Fixing Up the House Interior
     Cost of Repairs
     Plumbing & Fixtures
     Ceiling, Walls & Painting
     Carpets & Flooring
     Windows & Doors
     A "Sensitive" Topic
   Fixing Up Outside the House
     Landscaping
     Is Painting Required?
     The Front Entryway
     The Back Yard

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Want to Start Off With a High Sales Price?
   When You Meet With Agents
   A Sales Practice Called "Buying a Listing"
   What Happens Behind the Scenes
   Dropping Your Price -- Too Late
   Realtors Talk to One Another About Your Agent

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Types of Listing Contracts
   Open Listings
   One-time Show
   Exclusive Agency Listings
   Exclusive Right to Sell

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Details of a Listing Contract
   Price and Terms of Sale
   Real Estate Commission
   Multiple Listing Service
   Agency and Salesperson Responsibilities
   The Lockbox
   Resolving Disputes with Your Agent

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Listing Commissions and Related Issues
   About Commissions
   Some Commission-Related Questions
   How and When the Commission is Earned

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The Listing Agent & Basic Marketing
   The "Real" Role of a Listing Agent
   The "For Sale" Sign
   Flyers and the Brochure Box

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The Listing Agent - Marketing Your House to Other Agents
   The Multiple Listing Service
   Office Preview
   Broker Preview
   Sending Flyers to Agents
   Marketing Sessions

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The Listing Agent - Marketing Your House to Homebuyers
   The Purpose of Advertising in General
   Real Estate Office Advertising
   Individual Agent Advertising
   Open Houses

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Showing Your House to Home Buyers
   Convenience & Availability
   Why You Should Not be Home
   Lighting
   Fragrances
   Pet Control
   The Kitchen Trash
   Tidiness Counts
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Capstone Residential Inc.
10060 Skinner Lake Drive, Suite 500
Jacksonville FL 32246

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Home Page:  www.CapstoneResidential.com



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