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The
Listing Agent - Marketing Your Home to Other Agents
The
Multiple Listing Service
Even before the sign is up and the
brochures are ready, your agent should list your property with the local
MLS (Multiple Listing Service). The MLS is a database of all the homes
listed by local real estate agents who are members of the service, which
is practically all of the local agents.
Important information about your property
is listed here, from general data such as square footage and number of
rooms, to such details as whether you have central air conditioning or
hard wood flooring. There should also be a photo, and a short verbal
description of what makes your house "special."
Agents search the database for homes that
fit the price range and needs of their clients. They pay special
attention to homes that have been recently placed on the market, which
is one reason you get a lot of attention when your house is first
listed. Many agents will want to preview the home before they show it to
their clients.
The main point about having your house
listed in the MLS is that you expand your sales force by the number of
local MLS members. Instead of having just one agent working for you, now
you may have hundreds or more, depending on the size of your community.
The listing agent's main job to make
sure that the other MLS members know about your house. This is
accomplished through listing your house in the Multiple Listing Service,
broker previews and advertising targeted toward other agents, not
homebuyers.
copyright 2006 by Terry
Light and RealEstate ABC, revised 2002
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